national geographicCampaign
The Context
The Approach
The Outcome
The Role
Additional Links
Ocean Inspired Collection Launch
National Geographic will be releasing a collection with purpose, every purchase from the National Geographic lifestyle collection helps support the global nonprofit National Geographic Society in its work to protect and illuminate their world through exploration, research, and education.
The space will artfully reinterpret the polar oceans environment, using artistic product display, sculptural representations of sea ice, and projected Nat Geo imagery.
The one night party and 1x week installation was ideated for consumers to experience what we created; an impactful collection launch moment by incorporating product and visuals including the display of product to showcase the collection in person while encouraging visitors to understand the collection messaging and learn more.
Lead Experiential Producer
Brand Strategy, Creative Ideation, Production Management, Fabrication & Logistics, Staffing, Event Management, & Interactive Technology Management
