monster energy
Campaign
The Context
The Approach
The Outcome
The Role
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Fantasy Ruby Red | Product Launch
Artist Mark “Pinky” Taylor collaborated to Monster Energy Ultra’s newest flavor, Ultra Fantasy Ruby Red, using the cans as his personal “can-vas” in a first of its kind collaboration. I planned the brand’s immersive event, bringing Pinky and Monster Ultra’s vision fantasy to life.
The product launch event tapped into the Fantasy Ruby Red flavor through creative direction and programming, including immersive and hands-on moments for attendees.
In April, Monster Energy Ultra brought their wildest imaginations to life in NYC through and interactive event, including collaborative elements such as airbrushed tattoos, tooth gems, interactive LED wall, and a chance for guests to try the newest zero-sugar Ultra flavor.
Lead Experiential Producer
Brand Strategy & Positioning, Creative Ideation & Design, Event Management & Production, Fabrication & Logistics, and Interactive Technology Management
Renders to Reality