hypegolf clubhouse
Campaign
The Context
The Approach
The Outcome
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Hypegolf Clubhouse
The HYPEGOLF audience respects the history of the game, but is less nostalgic than the country club golf consumer - their forward-thinking, expressive in their style, and are digitally tapped in.
As Hypegolf continues to build momentum under the HYPEBEAST umbrella of brands, I had the opportunity to push the envelope on how golf, as a sport, and a facet of culture is presented to the audience not only digitally, but with the presence of the real world.
In 2022, I’ve launched its first pop-up shop, HYPEGOLF Clubhouse, in New York City’s Soho neighborhood next to the storefronts of the most sought after brands in the world.
Serving as a place of discovery for the game of golf catered to the young and progressive consumer, the store featured products, programming and activations from the top brands in the HYPEGOLF arena.
Lead Experiential Producer
Brand Strategy, Creative Ideation, Production Management, Fabrication & Logistics, Staffing, Event Management, & Interactive Technology Management