converse
Campaign
The Context
The Approach
The Outcome
The Role
Additional Links
Run Star Trainer Truck
Converse wanted to raise awareness on their reiteration of the Run Star Trainer by making a splash within the NYC community in a way that the we haven’t seen it before.
We retrofitted a cart with decals and branding representing Converse and the trainer. Reminiscent of similar fabricated structures, guests will engage with the experience, learning about the trainer and picking up our zine. A mobilization strategy will be implemented: throughout the day the cart moves around New York’s most high-foot traffic areas to reach new passersby.
For one day only, we took over an ice cream truck to create a mobile food and product experience. The style tribes will relate to cold confections that are curated to complement the fashion ensemble. A minimalistic design language is taken to outfit the truck. Guests will be able to come up to the experience and pick a zine and one of the soft-serve style tribes.
Lead Experiential Producer
Brand Strategy & Positioning, Event and Vendor Management, Staffing, and Budgeting
Renders to Reality